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M A R K E T I
N F O R M A T I O N
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CBD
Office Market
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A number of projects that will positively effect Building and
the CBD as a whole have recently been completed or are now under
construction. The projects are summarized below.
The Victory Arena. After
years of political and civic debate, Dallas voters approved in
February 1998, a referendum to raise certain user taxes, namely on
hotel bookings and rental cars, to finance the construction of a new
downtown arena for the NBA's Dallas Mavericks and the NBL's Dallas
Stars. The arena will be constructed on a tract of land on the
western edge of the CBD, just north of Woodall Rodgers along the
east side of Stemmons Freeway. The arena development has been named
"Victory", and will encompass significant private
development in the form of retail and multi-family projects. Victory
is expected to create thousands of jobs and further enhance the
Dallas CBD, particularly the western end, as a destination
attraction.
Residential Development. Now under
construction within blocks of Building are three apartment
conversion projects. The developments, which include The Kirby
Building, The Wilson Building and The Sante Fe 11 Building, involve
the conversion of old, Class C office buildings into multi-family
use. The projects, which should be completed in 1999, will add
approximately 500 multi-family units to the CBD core and, as
importantly, remove approximately 500,000 rentable square
feet from the office market. These projects follow the recently
completed conversion of the former Titches-Goettinger Building which
was converted into a 100-unit loft apartment redevelopment known as
the Lofts at 1900 Elm. The Lofts, which are now substantially
leased, opened in July 1997 in the formerly vacant, 100,000 square
foot property that is connected to the Downtown Education Center
discussed previously.
There are four additional projects in the CBD
core, comprising almost 1,400 potential units, which will be under
construction in the next twelve to twenty-four months. 1,000 of
these units are included in the Camden Farmers Market project. The
majority of the other announced projects will be built on Main
Street, which has become the heart of the CBD multi-family movement.
The properties slated for development in the near future are The
Davis Building, The Await Buildings, and the 143 0/1604 Main Street
Buildings.
The Adam's Mark Hotel & Conference Center. In
October 1998 the largest redevelopment project ever undertaken in
Dallas opened to the public. The redevelopment entailed upgrading an
existing 500-room hotel and converting a vacant 1.2 million square
foot office complex (formerly known as Southland Center) into the
largest hotel in the state of Texas and ninth largest in the United
States. The project features over 1,800 guest rooms, a new 230,000
square foot meeting and conference facility, a 500-space parking
garage, and 60,000 square feet of exhibition space. The project is
estimated to have cost over $150 million.
INFRASTRUCTURE IMPROVEMENTS TO THE CBD
The City of Dallas is strongly committed to the full development
and redevelopment of the Central Business District. Paramount in
this effort is continued improvements to the area!s infrastructure,
greater public transportation into the area and additional
development of multifamily housing. In addition to
improvements to the various projects discussed above, the City
has also dedicated funds to the following initiatives:
1998 Bond Package. On May 2, 1998 Dallas
voters approved one of the largest bond programs in the history of
the City. The $543 million bond issue will generate an additional
$1 billion of investment from federal, state and private matching
programs. The majority of public improvements (approximately 60%)
directly relate to the Dallas CBD. CBD projects include Trinity
River corridor improvements, which includes construction of the
Trinity Tollway to alleviate CBD traffic ($246 million), a new CBD
Police Headquarters ($42.3 million), additional cultural
facilities for the Arts District ($10.5 million), and police and
court building renovations ($24.35 million).
DART Light Rail. Construction of the first
phase of the city's $40 million Dallas Area Rapid Transit (DART)
light rail train system was completed in 1996. The light rail is
an electrically powered transit system that connects south and
west Oak Cliff, downtoWm- Dallas, and North Central Expressway. In
the CBD, light rail trains operate every five to ten minutes over
the 1.1mile stretch of track.
The centerpiece of the new system is the
transitway mall located on Bryan Street and Pacific Avenue near in
front of Building. The mall can be viewed as the spinal cord of
the new CBD connecting the West End, Main Street District, Harwood
Historical District and the Dallas Arts District. Four stations
were built in the CBD, with one additional station planned at the
CityPlace developmentjust north of the CBD. The mall features
restricted automobile traffic and pedestrianfriendly improvements.
It has stimulated the downtown economy and will continue to do so
as more shops and restaurants open along the mall to serve the
increased number of employees working downtown and visitors to the
CBD.
The locations of the stations are as follows:
• West End Station: On Pacific & Lamar
• Akard Street Station: On Pacific between Field & Akard
• St. Paul Station: On Bryan between St. Paul & Harwood
• Pearl Street Station: On Bryan between Pearl Street and
Crockett
The North Central Expressway line travels
underground to Mockingbird Lane where it surfaces and continues
for approximately six miles north to Park Lane. Since the North
Central line began service, ridership has averaged about 26,000
per day, well above DART's projections, with anticipated increases
to well over 30,000 per day. The light rail is currently being
expanded with service planned to LBJ Freeway and Northeast Dallas
by 2001, East Dallas and Richardson by 2002 and Plano and Garland
by 2003.
North Central Reconstruction Project. The
expansion of North Central Expressway will have a substantial
positive impact on improving access into and out of the CBD. The
North Central Expressway Project includes the complete
reconstruction of the thoroughfare from north of the CBD between
Woodall Rodgers Freeway to the south and LBJ Freeway (Interstate
Highway 635) to the north. Construction is divided into five
segments. Sections I and 11, on which construction began in 1990,
were completed in 1995. Section 111, from Walnut Hill to
Mockingbird, was completed in August 1998. The remaining sections,
which run from Walnut Hill to the CBD are scheduled to be completed
in 1999. Sections 1, 11 and III were completed on time and for less
than their original budgets.
Dallas City Center. Dallas City Center is a
revitalization project of an 18-block area bounded by Harwood,
Griffin, Elm, and Commerce Streets that is funded by a
public-private partnership between the City of Dallas and the
Central Dallas Association. The first two phases of the project,
which included the Main Street Improvement Program and construction
of Pegasus Plaza at the comer of Main & Akard, were completed in
1994.
The $9 million project included new street
paving, construction of decorative, wide sidewalks of colored
concrete pavers, new lighting, information kiosks, and benches.
Pegasus Plaza is an outdoor pedestrian park centered around a
fountain fed by natural springs that flow beneath the plaza. Dallas
City Center also directs an aggressive
visitors, and investors to the area.
marketing campaign to attract tenants,
McKinney Avenue Trolley. The McKinney Avenue
trolley line represents the trolley's return to Dallas after a
50-year absence. The current line runs down McKinney Avenue through
the Uptown/Turtle Creek area and into the CBD at St. Paul Street.
The City of Dallas approved a bond issue in April 1995 that will
allow it to expand the trolley line into the West End and through
the Arts District of the CBD. Construction on the new line is
expected to begin in 1998. Long-term plans call for the line to
extend to the convention center and throughout the CBD.
Trinity Express. DART commuter rail, known as
the Trinity Express Railway, runs on existing rail tracks in the
Railtrans Corridor between Union Station located on the western end
of the CBD and Irving. The $70 million project to Irving, which
opened in November 1996, is the first tenmile section of the
eventual link between Dallas and Fort Worth. The western end of
Railtrans will run from downtown Fort Worth to Irving. This $129
million phase is scheduled to begin operations in the summer of
1998. The third phase of the Trinity Express expansion will connect
the Dallas CBD to D/FW International Airport and merge the system
with the DART light rail system.
Main Street Revitalization Program. The
Central Dallas Association, in tandem with the City of Dallas, is
currently sponsoring a movement to revitalize Main Street via retail
and residential
development. The CDA engaged Economics Research
Associates of Washington D.C. to conduct a thorough study of the
area and to recommend a development strategy for up to 200,000
square feet of street-level retail on Main Street. The report~
which was delivered in December 1997, detailed a specific plan of
action, which the CDA is now undertaking. Recommendations included
providing for 24-hour parking on Main Street, re-routing city
buses off of Main Street and spending $7.5 million for facade
improvements and preliminary retail finish-out.
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